“This is the tipping point, the first time in the history of capitalism where it is okay for businesses to engage with poverty. It is not bad to help and make money.”

These are the words of University of Sydney Professor Ranjit Voola in an interview with Business Insider, and there are numerous examples of it already taking place.

Over the weekend, Paul Polamn, the CEO of Unilever, won an award at the United Nations Sustainable Development Summit. Part of the reason he won the award is a program run by Unilever in India to encourage handwashing.