The first time Kelly Wright heard of Jilkminggan was in March.

A friend who works with the Northern Territory Aboriginal community asked the Bondi hairdresser for help with an idea. Kelly was willing to help out anyone who needed her services, as she knew that using her skills and experiences she had learnt as a hairdresser could change everything. As well as understanding how good customer service and experiences can make all the difference, this article posted by salesforce talks about how meeting customer expectations can take your business further. Thinking about aspects like this allowed Kelly to think about whether she could rally for second-hand clothing to sell in the remote community’s new charity op-shop.

“Within days, my Facebook post was shared 28,000 times. I thought I would get 15 bags of clothes. In the end we got 500 bags from all over the country,” the director of Toni&Guy hair salons at Bondi Beach and Randwick, NSW, said.