State Street Global Advisors (SSGA) will introduce its 159th exchange-traded fund on Tuesday, the SPDR Gender Diversity Index E.T.F. Fortunately, the fund’s ticker symbol is catchier: SHE.

While people may be more familiar with ETFs like the World Momentum ETF, for example, this fund will have a focus on promoting and uplifting women while remaining profitable for investors.

The fund’s goal is to achieve market-rate returns by investing in companies that “are leaders in advancing women through gender diversity on their boards of directors and in management.” They are hoping to encourage investors to put money in companies that have
high ratios of women recruited as well as women in senior company positions.

It is part of a new trend of “impact investments” which defines investments made into companies, funds, or organizations that are making a measurable impact on social or environmental issues. Whilst you might typically find these companies on stock listing websites like StockTrades.ca it should be much easier to identify them as an impact investment opportunity with the help of the fund’s efforts.

Specifically, the fund will track an index of 125 to 150 stocks that have been culled from the Russell 1000 index and have scored high on a scale of gender metrics. In 2014 Barclays started a similar scheme called the Women in Leadership E.T.N which compromised of American companies with a female executive. E.T.Ns are similar to unsecured bonds whereas an E.T.F is a structured product and useful for anyone planning on investing and this etf atx österreich could have information that would benefit would-be investors.

“We are looking to create a way for investors to put money into companies that have figured out the diversity challenge – that have managed to recruit and retain women in senior leadership positions,” said Kristi Mitchem, head of the Americas institutional client group at State Street. “We believe that signal has excess return.”