NAIROBI — Facebook CEO Mark Zuckerberg’s surprise visit to Kenya and Nigeria in September saw him eat ugali fish with his hands and crash a Nollywood music video shoot in between whirlwind tours of innovation hubs and tech incubators.
“Hey Africa,” he seemed to say. “I get you. Facebook gets you.”
On the surface, Free Basics seems like the answer to many interconnected prayers.
Zuckerberg’s lighting public relations blitz contrasted sharply with Facebook’s under-the-radar expansion in Africa, which is built around a no-frills internet app called Free Basics. India’s government rejected the same app, which provides access to a low-data version of Facebook and a limited number of pre-selected websites, on the grounds that it amounted to a two-tiered internet system, one for the rich and one for the poor. But Facebook continues to roll it out quietly in Africa — so quietly, in fact, that many of hundreds of millions of people who now have access to the app in 23 different African countries don’t even know they do.
Image: Facebook founder, Mark Zuckerberg meets Buhari. DailyAfricaGist.com.