Poverty + Development

How the United Nations Is using virtual reality to boost global diplomacy

Modern storytelling comes to life.

During the United Nations’ 70th General Assembly last week, the U.N. attempted to bridge the gap between world leaders and Syrian refugees with a mix of virtual reality, documentary-style videos and good, old-fashioned conversation. It’s an example of modern storytelling on one of the world’s biggest stages that tech-minded marketers could learn from.

Past security checks and inside the United Nations’ New York headquarters, a pop-up digital portal transported thousands of U.N. delegates, staff and visitors to the Za’atari refugee camp near the Jordan-Syria border. The experience utilized Samsung’s Gear VR headset and essentially came in two parts: a film and a talk.

Gabo Arora, a senior advisor at the United Nations Millennium Campaign, partnered with filmmaker Chris Milk to produce Clouds Over Sidra, a nine-minute film about a 12-year-old girl named Sidra. Her family lives in the Za’atari camp, where more than 80,000 of the roughly 4 million displaced Syrians now reside after fleeing their country’s five-year civil war.

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