How do you compete with a talking gecko and a slogan like “We Have The Meats?”

That’s the challenge for the media campaigners to get people to pay attention to the U.N.’s Sustainable Development Goals (SDGs) — a set of 17 goals to end extreme poverty, abolish inequality and improve the environment, among other things, by 2030.

The SDGs, also known as the Global Goals, will be officially adopted at the United Nations Sustainable Development Summit, which runs from September 25 to 27. To create pre-summit buzz, Project Everyone is asking the public to do “whatever it takes to tell everyone” about the goals.