By Carla Kweifio-Okai for the Guardian. 

When world leaders gather in New York for the UN general assembly next week, they will commit to a plan to end extreme poverty, tackle inequality and reduce the impact of climate change by 2030.

This to-do list for the world, the sustainable development goals (SDGs), is ambitious. But so too is the UN’s plan to ensure that everyone in the world knows about them.

In the lead-up to the formal adoption of the agenda at UN headquarters on 25 September, activists have come together under the Global Goals campaign to spread the word. Led by the film-maker Richard Curtis, whose Project Everyone initiative – run in partnership with the campaign groups action/2015 and Global Citizen – aims to reach 7 billion in seven days, the idea is to push for the full implementation of the agenda by “making the goals famous”.