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Poverty + Development

How to communicate the sustainable development goals to the public

With only 4% of the UK public having heard of the millennium development goals, NGOs need to do better with their successor.

October 6, 2015
by THE GUARDIAN/

At the end of the month the new sustainable development goals (SDGs) will be revealed.

If you’re a development worker, campaigner or a hard-core follower of international affairs this might not be news to you. But most of the world hasn’t got a clue.

 

The announcement of a new world plan to tackle poverty is an important moment.

A survey in 2013 showed that just 4% of people in the UK had heard of the millennium development goals (MDGs) and had an idea of what they were. So how can we encourage people outside the sector to care about the MDGs’ post-2015 successor, the SDGs?

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