By Stav Ziv for Newsweek.

The United Nations has a new set of Sustainable Development Goals and is on a mission to publicize them with a star-studded, celebrity-backed campaign that includes Beyoncé, Meryl Streep and Stephen Hawking.

Two days after the U.N. General Assembly approved a resolution to send a draft of its 2030 Agenda for Sustainable Development to the body’s 193 member states, the U.N. announced Thursday its “Global Goals” campaign, a push to make the agenda’s goals widely known and, hopefully, more likely to be fully implemented. World leaders are expected to formally adopt the goals at the General Assembly meeting in New York City later this month.

The 2030 agenda succeeds the eight Millennium Development Goals adopted in 2000, which included such lofty ambitions as halving the number of people living in extreme poverty, reducing by two-thirds the under-5 mortality rate and ending gender disparities in education by 2015. Though U.N. General Secretary Ban Ki-moon wrote in the 2015 MDG report that “the global mobilization behind the Millennium Development Goals has produced the most successful anti-poverty movement in history,” others have been critical of the goals for discriminating against certain regions or focusing on outcomes rather than root causes.